Pre-Show Promotions

Driving traffic to your trade show display begins before your set up your booth.

Cost Cutting Shortcuts


Learn how to find the best prices and deals.

16 Trade Show Tips and Mistakes


Learn from the success and mistakes of other event marketers.

What you'll find in the eBook

New exhibitors will discover how trade show displays can be fun, effective ways to earn sales leads, develop professional relationships and network. This book features expert tips and advice to help event marketers make the most of these opportunities. Learn from others with great stories of trade show success and failure from other marketers and gain insight on what they learned. This ebook should be an exhibitor's #1 resource for preventing and preparing for the unexpected.

About the Authors
APG Trade Show Displays is a leading industry provider of portable trade show displays, banner stands, outdoor displays, exhibits and more. Providing exhibitors with the best customer service and guaranteed lowest pricing, APG gives the trade show products and services exhibitors need to succeed and make the most out of their trade show and exhibiting marketing dollars.

Sara Mieling, Jen Prahl and Matthew Baron
APG Trade Show Displays

Copyright 2013 APG Trade Show Displays

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"I have found this ebook to deliver detailed insights into what our company has been been missing when exhibiting. The knowledge and expertise displayed in this ebook has allowed me to increase my exhibiting ROI at shows dramatically."

Mark Tulloss
Founder & CEO, Coffee Cup Productions

Trade Show Display & Exhibit Secrets for Event Marketers


Finding and Increasing Your Trade Show ROI


Giveaways and Throwaways

Not all trade show giveaways were created equal.

Putting “Show” Back In Trade Show


See how other brands took a step outside the box to create entertaining displays and promotions.

Staffing Your Trade Show Booth


Your people are your brand. Make sure you are staffing your booth with the right brand representitives.

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